Events provide an orchestrated method to bring together prospects, donors, board members, staff and volunteers in a specified setting with a timeline that can be planned down to the minute if not second. When done properly, all of the above factors can and should lead the highest levels of engagement possible!
The best events leave nothing to chance in this arena of engagement. Think of the impact you cab have on every attendee’s feeling of being engaged by the following aspects of planning:
Who is sitting next who?
Who is playing with whom?
Who provides testimonials?
What videos are shown and when?
Who is the master of ceremonies?
What mood or message does the event location send?
What feelings do the decorations stimulate?
What emotions does the food and beverages create?
The order of activities drives what actions?
What feelings of philanthropy or closeness to the cause do the invitation, registration and follow-up processes stimulate?
