Using a print source (such as a newspaper or magazine) or the Internet, find visual examples of each of the logical fallacies, that is, advertisements with a picture that illustrates one of the fallacies. Each image should contain text that expresses the particular fallacy. Explain how that advertisement commits the fallacy.
Discuss why the advertisement contains the fallacy. For example, look at the advertisement below, and the paragraph following it:

Example paragraph: This advertisement is a picture of a cheeseburger on a red background. The words “Welcome, Best Burgers” are placed above the burger. Below the burger are the words “Natural Ingredients – Since 1987”. The word “enjoy” is on the left-hand side of the ad and the cost, “2$”, is listed on the right side of the burger. This advertisement is using exaggeration with the use of the word “Best”. This is a rhetorical fallacy because there is no way to truly know if these are the best burgers. Therefore, it is an unreasonable assertion.

all languages change over time, and there can be many different reasons for this. the english language is no different – but why has it changed over the decades? some of the main influences on the evolution of languages include : -the movement of people across countries and continents, for example migration and, in previous centuries, colonization. for example, english speakers today would probably be comfortable using the spanish word “loco” to describe someone who is “crazy”. -speakers of one language coming into contact with those who speak a different one. no two individuals speak identically: people from different geographical places clearly speak differently and even within the same community there are variations according to a speaker’s age, gender, ethnicity and social and educational background. for example, the word “courting” has become “dating”. -new vocabulary required for inventions such as transport, domestic appliances and industrial equipment, or for sporting, entertainment, cultural and leisure reasons. for example, the original late 19th-century term “wireless” has become today’s “radio”. due to these influences, a language always embraces new words, expressions and pronunciations as people come across new words and phrases in their day-to-day lives and integrate them into their own speech.

    as the english language has changed, it’s been easy to pick out words that pass into common usage. here at pearson english, we have explored some of these recent changes to the english language. the rise in popularity of internet slang has seen phrases such as “lol” (laugh out loud), “yolo” (you only live once) and “bae” (an abbreviated form of babe or baby) become firmly embedded in the english language over the past ten years. sentence structure is of course another change to english language. decades ago, it would have been normal to ask “have you a moment” now, you might say “do’ you have a sec” similarly, “how do you do” has become “how’s it going” not only have the sentences been abbreviated, but new words have been introduced to everyday questions connected to this is the replacement of certain words with other, more-modern versions. it’s pretty noticeable that words like “shall” and “ought” are on the way out, but “will”, “should” and “can” are doing just fine.

as with everything, change isn’t necessarily a bad thing and, as the needs of english language users continue to change, so will the language!