B. Turn & Talk: The author describes a brand not as a physical product but as the "idea,' the
"image, and the "special identity" of a product.
What does this description of a brand imply
about the connection between companies and
consumers?

Which statements are true of an allegory? check all that apply. it is an extended metaphor. it has literal and symbolic meanings. it to communicate an abstract concept. it is an exact representation of actual events. it uses objects to represent a single characteristic. it has moral, social, religious, or political significance.