2. Below are mixed SWOT factors of KFC case study. Fill the chart to Identify each SWOT factor. (2points each) • With over 15,000 establishments in 120 countries, KFC is an internationally recognized venue.
• Increasing numbers of competitors.
• Serving high-fat foods; considering how health-conscious the public is these days, greasy chicken is not going to cut it anymore.
• KFC is in the prime spot to dive into the vegetarian market. Adding new vegetarian options will improve the relationship between KFC and health-conscious and vegetarian consumers.
• KFC became popular thanks to its good chicken.
• Raw material prices are rising.
• By maintaining the same price point with new menu options, KFC is positioned to enter a new market without sacrificing the beloved chicken-focused meals.
• KFC follows a franchise management system, meaning each one is individually managed. It is not uncommon for one KFC to have high reviews while another, just down the street, is collecting bad press.
• Alongside KFC, Taco Bell and Pizza Hut also share the same corporate owner brands. Brands have the influence, power, and resources to improve KFC as a restaurant.
• Introduce new products fish and deals menu that will attract more customers.

SWOT Analysis of KFC
Strengths Weaknesses
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Opportunities Threats
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2. 3. 1. 2.