Give a brief explanation on howare sport personalities portrayed by media and how do the portrayal influence people?

There are different ways how the media portrays the sport personalities, they can use television where they show commercial, ads or even brought these personalities in shows and even movies. These portrayal influence people by their way of living or the trends that they show that will enlighten and make people want them. These could also make the people behind the sport personalities earn money because of their popularity.