Lesson: television advertisements read the descriptive portion of a television advertisement script, and then answer the question. the little boy squeezes his mother's hand. an orchestra swells with lush strings and timpani. they walk off together. what is the main technique used in this portion of the script? a. creating mood conducive to the intended purpose of the ad b. drawing on the acting abilities of the principal players in the scene c. capitalizing on the company's intellectual abilities to sell the product d. fulfilling the consumers' need to develop close ties with the product