What does ethos, pathos and logos mean?

Ethos is ethics it means of convincing someone of character . Pathos is emotion and is way of convincing audience of an argument by creating emotional response. Logos is logic and way of persuading audience by reason.

Ethos-The term has its roots in Aristotle's “ingredients of persuasion” or “appeals”. He divides means of persuasion into three distinct categories: ethos, pathos and logos. ... It is a means of convincing others of the character or credibility of the persuader.
Pathos- Pathos is a quality of an experience in life or a work of art that stirs up emotions of pity, sympathy and sorrow. Pathos can be expressed through words, pictures or even with gestures of the body. Pathos is an important tool of persuasion in arguments.
Logos- Logos is a Greek word meaning logic. Logos is a literary device that can be defined as a statement, sentence or argument used to convince or persuade the targeted audience by employing reason or logic. In everyday life, arguments depend upon pathos and ethos besides logos.