English, 18.03.2021 23:40, niyatocute9212

Macro environment essay

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Macro environment, one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable, but being aware of the environmental factors and its changes will be of great advantage for growing the business.

In the travel business, the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors. Macro environmental analysis is needed for Wotif to achieve their goals, increase their profit and improve their current strategies.

Political factors hugely affect the tourism business. It is important to analyse the political…show more content.

Despite the strong dollar, number of visitors from China has increased rapidly. China in Asia contributed to 17.3% of international expenditure in the financial year 2013-2014. Though, Wotif’s performance in the Asian market has been lacklustre.

It posted a lower profit this financial year due its under performing Asian business continuing to drag on earnings (O'Sullivan, 2013)

These economic factors will influence the tourism arena in the new financial year.

Australians are known for their love to travel and exploring new things. Australians are among the biggest-spending travellers in the world, second only to Saudi Arabians. Despite the fall of the dollar, Australians are showing no signs of changing their ''have passport, will travel'’ mentality.

St George-Melbourne Institute reported that nearly 60 per cent of Australians nominated holidays and travel as a key motivation for saving money, ahead of a deposit for a house, renovating, retirement, education, repaying debts, buying a new car or an expensive item for the house.

During Christmas, Australians are now spending on Christmas holidays instead of buying gifts. Travellers are more inclined to head overseas at Christmas than they were last year.

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hope this helps u pwease mark me brainliest? O///O

answered: Guest

a. the image doesn't give relevant information.

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what does a guy holding a paper have to do with bees and their natural instinct when moving and protecting their hives?

answered: Guest

So the passage is about the comic mask is ugly

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