Ken, a copywriter at an advertising agency, is creating an advertisement for a restaurant. Which line in the advertisement uses ethos to persuade the reader?

All menu items are available at a 15 percent discount. Treat yourself! The aromas of Asia will tantalize your senses when you dine with us. Well-known food critic Victor Spoon gave our buffet a five-star rating. This weekend, enjoy a delicious brunch at our restaurant. Arrive early!

Well-known food critic Victor Spoon gave our buffet a five-star rating.

Explanation:

Ethos is known to be a technique that appeals to people as it highlights credibility and trustworthiness. In advertising/marketing, ethos makes brands to get credibility and trust from their customers.

In this type of advertising, the use of celebrities and famous people to market brands goes a longer way to build credibility. In the selected answer above, we discover that the well-known food critic Victor Spoon endorsed their buffet by giving a five star rating. Definitely, people's confidence on the buffet will be built up. The use of ethos is to convince the audience that the advertiser is reliable and ethical.

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what does the author mean by "many journeys" in this excerpt?

government intervention

multiple truths

individual stories

historical monuments