Appeal to the audiences needs, desires and wants. a. Logical appeals
b. Emotional appeals
c. Credibility appeals
d. Persuasive appeals

B. Emotional appeals

Explanation:

Rhetorical appeals are different ways speakers affect their audience. There are three main types:

The appeal to the audience's needs, desires, and wants is a part of pathos, i.e. emotional appeal. This is why option B is the correct one.

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the sentence that best describes the tone of the passage from the radio broadcast compared to the passage from the book is b. the radio broadcast has a more surprised tone.

consider the text evidence: in the passage from the book, the description is more matter-of-fact. it is simply describing the things resembling little grey snakes, but there is no urgency in the description. on the other hand, in the passage from the radio broadcast, there is definetely urgency (you can tell from the expression used, "good heavens", which clearly indicates surprise.)