How is Malcolm Gladwell using one of the rhetorical appeals in this introduction?

During this stage of résumé review, employers determine who will receive interviews: a. stage 1 b. stage 2 c. stage 3 select the best answer from the choices provided

Read this excerpt from leah missbach day's foreword to wheels of change. as wbr's resident photographer i am privileged to see firsthand the impact bicycles have on the lives of our recipients. why does the author include this excerpt?

Could someone me with this question?