A well-known fashion brand recently faced a scandal. The owner's husband got arrested for allegedly sending their employee away upon diagnosis of Corona
virus. The Police claimed the designer and her husband should have notified the authorities and
admitted the sick employee to a hospital. However, the couple claimed their duty was to just
send the employee away after guiding him. The husband got released the very next day for
which they thanked Prime Minister.
Task 1: Marks: 15
Above situation has tarnished the image of the brand and the owner is being labeled as snobbish
and representative of the privileged class. Keeping in mind the 6 Point Planning Model, device
a strategy to convert this negative situation into a positive one.
The plan must have following components:
 Appreciation of the situation. (2 Marks)
 Definition of objectives. (2 Marks)
 Definition of publics. (2 Marks)
 Selection of media & techniques. (5 Marks)
 Planning of a budget. (2 Marks)
 Assessment of results. (