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Rhetoric uses language to appeal mainly to emotions, but also in some cases to shared values or logic. Examples of rhetoric can often be found in literature, politics, and advertising for specific emphasis and effect-incorporating a variety of figurative language techniques depending upon the desired result.
Sonic rhetoric delivers messages to the reader or listener by prompting a certain reaction through auditory perception.
Alliteration.
Assonance.
Consonance.
Cacophony.
Onomatopoeia.
Anadiplosis/Conduplicatio.
Anaphora/Epistrophe/Symploce/Epianalepsis.
Epizeuxis/Antanaclasis.
rhetoric appeals to one's sensibilities in four specific ways:
Logos, an appeal to logic;
Pathos, an appeal to emotion;
Ethos, an appeal to ethics; or,
Kairos, an appeal to time.
Rhetoric is the ancient art of persuasion. ... Today, people sometimes use the word “rhetoric” in a negative light. For example, they might say that a politician is “all rhetoric and no substance,” meaning the politician makes good speeches but doesn't have good ideas. 1 : the art of speaking or writing effectively: such as. a : the study of principles and rules of composition formulated by critics of ancient times. b : the study of writing or speaking as a means of communication or persuasion. Rhetoric is the method a writer or speaker uses to communicate their ideas to an audience. A strategy is the plan or a course of action taken to reach a goal. A rhetorical strategy is the specific approach a writer uses to achieve a purpose.

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