Read this excerpt from a travel brochure. Do you love history? Then book a vacation to the beautiful city of London, England! London is one of the world’s oldest and most historic sites. In London, visitors can see the Tower of London, Big Ben, and Kensington Palace. The British Museum is a fascinating place to spend a day or two. Many local shops and restaurants have been around for hundreds of years. A visit to London is like a trip back in time!

How does the writing shape the reader's impression?

The writing style is formal and informs the reader about many unknown historical facts.
The writing style is persuasive and convinces the reader to visit historical London.
The writing style is informal and entertains the reader with humorous travel stories.
The writing style is scientific and gives the reader a scholarly understanding of London.