2. The rise of this new form of advertisement has led to new challenges for our society.
A. Followers should be wary of posts by
Influencers can cause businesses to run into
influencers and consider their intentions.
legal problems. The Federal Trade Commission, B. When influencers go rogue, businesses are to
a government organization that makes sure blame.
businesses are behaving correctly, has expressed
concerns that social media influencers blur the C. Influencers can't be held liable when they
line between advertisement and deception. break laws while advertising for companies
Officials are concerned that it is not always clear who hire them.
when an influencer is being paid to advertise a
product, which is not fair to the public. Some D. Businesses should take care to ensure the
people might think the influencer is just sharing influencers they hire are following important
the product because they like it, not under guidelines and protocols when advertising.
standing that it is a business deal. They also
worry that influencers might tell the public
inaccurate or even dangerous information about
a product. They have started sending warning
letters to influencers telling them to make it very
clear when they are advertising.