Are the authors in disagreement with some other way of thinking? That is to say, is their a "They say" in their "I say"? Who are "they" and what is Mischel disagreeing with? What is he bifurcating from? And what does he discover in his research?

Find a newspaper or magazine (either print or digital form), and select one piece of media to evaluate. after reading/viewing the media, describe it, and explain what you believe the purpose and intended audience of the piece may have been. then, label the techniques (images, layout, video, sound, etc.) that were used, and how those techniques interacted to create either an effective or ineffective piece of media. your response should be at least 200 words.