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In June 2012, two Emirati women began a twitter campaign calling on foreign visitors to respect their culture and adhere to an existing dress code.

Hannan Al Rayyes and Asma Al Muheiri launched their UAE Dress Code page on Twitter because they were “tired of seeing tourists in beachwear or revealing outfits in shopping malls”.

Too many girls in the malls were “wearing shorts so short they looked like hot pants,” Ms Al Rayyes said.

Their first followers tweeted last week about their “disgust” at seeing foreigners dressed inappropriately.

“We don't want people to start wearing the abaya or anything. We're just asking them to cover up parts of the body that are sensitive to our culture,” she said.

There are already laws setting out the dress code, and signs at the entrances to malls – but Emiratis believe those laws are not being enforced.

According to the UAE's The National, Lt Col Mohammed Rashid Al Muhairi, from Dubai Police's Tourist Security Department (TSD), said it was important that the millions of visitors who come to the UAE each year understand local laws and culture.

“We have to take into consideration that there are a lot of nationalities coming here, which means we have to be flexible.”

He said it was police policy to only approach those whose outfits “border on nudity”.

Emirati politicians are now considering a new law to enforce the dress code for foreigners.

Meanwhile on Twitter, UAE Dress Code now has over 2000 followers. Many of them saying foreign visitors need to “respect our culture”.