Orlando will be speaking to the members of his swim club in hopes of gaining support for his proposal to increase member dues. He is convinced that any proposal to increase dues will be unpopular. Which of the following persuasive strategies would be most beneficial to Orlando in this scenario?
a. Orlando should focus on explaining why this issue is relevant to his fellow swim club members.
b. Orlando should push for small, incremental increases to club dues.
c. Orlando should establish common ground and encourage his audience’s attitudes and beliefs.
d. Orlando should encourage audience participation and feedback during the speech in hopes of gleaning support.