A long moment passed before I realized that this was the name of an automobile. The truth only amazed me more. The utterance was beautiful and mysterious, gold-shot with looming wonder. It was like the name of an ancient power in the sky, tablet-carved in cuneiform. It made me feel that something hovered. But how could this be? A simple brand name, an ordinary car. How could these near-nonsense words, murmured in a child’s restless sleep

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White Noise , by Don DeLillo

"I was convinced she was saying something, fitting together units of stable meaning. I watched her face, waited. Ten minutes passed. She uttered two clearly audible words, familiar and elusive at the same time, words that seemed to have a ritual meaning, part of a verbal spell or ecstatic chant. Toyota Celica. A long moment passed before I realized this was the name of an automobile. The truth only amazed me more. The utterance was beautiful and mysterious, gold-shot with looming wonder. It was like the name of an ancient power in the sky, tablet-carved in cuneiform. It made me feel that something hovered. But how could this be? A simple brand name, an ordinary car. How could these near-nonsense words, murmured in a child’s restless sleep, make me sense a meaning, a presence? She was only repeating some TV voice. Toyota Corolla, Toyota Celica, Toyota Cressida. Supranational names, computer-generated, more or less universally pronounceable. Part of every child’s brain noise, the substatic regions to deep to probe. Whatever its source, the utterance struck me with the impact of a moment of splendid transcendence. I depend on my children for that."

Why is this quote significant?

Steffie mumbling “Toyota Celica” in her sleep shows the constant presence of technology as threatening and comforting at the same time, which is a prevailing theme in DeLillo´s novel.  

Explanation:

In the same way that the airborne toxic cloud of dangerous chemicals paradoxically creates beautiful sunsets, Jack finds beauty at those marketing terms in the voice of the sleeping child.

i love this article you wrote. it is intresting and i was convinced by it. at the ending you could say something like this, "support robots today if you agree." but so far so good. you did an awesome job : ).

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