Task
Writing a Persuasive Claim
In this activity, you'll write a persuasive claim letter. Use this scenario to write your letter:
Youve used the incandescent Soap Company's apple cinnamon body wash for several years. A month ago, you
placed an online order for two bottles of the body wash for future use. Recently, you opened a bottle and
discovered that despite the label "apple cinnamon," it's actually the plum raisin scent. You check the company's
website and learn that the company no longer sells the apple cinnamon scent, so you can't exchange the product.
The website also says that the company has a 90-day return policy, but it gives refunds only for unopened
products. Because the company made a mistake in packaging the body wash, you're writing a letter to persuade it
to give you a refund.
Part A
Brainstorm points and facts to include in your letter to support your claim. Consider the counterclaims, or
possible objections that the company may make. Then brainstorm facts to overcome the counterclaims.
BIXX Font Sizes AA-EE. EEN

Hello Incandescent Soap,

I purchased your Apple Cinnamon body wash about a month ago, and I recieved a Plum Raisin. I've come to know that you are no longer selling the Apple Cinnamon scent, and that is the only kind that I would like to have purchased, so I am looking to get a refund for the body wash you sent me. I know that you have a 90-day return policy, but only if the bottle is unopened, and I am asking you to make an exception for my purchase because the label gave me false information. You have labeled the bottle Apple Cinnamon, which is not only misleading, but an outright lie because the actual scent of the body wash was Plum Raisin. Even though you might say that the bottle was opened and I can't get a refund for that, I think that it is unfair of you to expect me to be satisfied with a body wash of the wrong scent. You didn't even think to contact me when you took Apple Cinnamon off your listing when I had ordered it, and you took a further step by hiding the label, I know that it is only acceptable if I get my money back for this product.

Thank you,

(Your name)

not concrete, existing in thought or as an idea but not having a physical or concrete existence