Prompt
Rubric | Checklist
Examine a Centers for Disease Control advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences.

Which statement best evaluates the author's use of pacing in the passage? a. the author's use of pacing is not effective, because the imagery and figurative language don't adequately describe either the cheetah or the gazelle. b. the author's use of pacing is effective, because the imagery and figurative language speed up the action, making the scene come alive for the reader. c. the author's use of pacing is effective, because the long, complex sentences the reader fully understand the power and beauty of nature. d. the author's use of pacing is not effective, because the long, complex sentences distract from the sense of stress and anxiety the passage should convey.