As you consider the benefits of your product in your marketing or sales messages, you will ultimately want to
A. pick out 3–4 to which to call attention.
B. single out one benefit that corresponds to your readers’ primary needs or emotional concerns.
C. mention as many benefits as possible.
D. choose one direct benefit and one indirect benefit.
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As you consider the benefits of your product in your marketing or sales messages, you will ultimatel...
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