How did participants who were told to focus on negative
emotions do when looking for a low-priced book?
They spent more time looking for a bargain because they
doubted themselves.
They spent more time looking for the book to avoid
failing again.
They didn't spend as much time looking for a book
because they were upset about failing.
They were nervous while looking for a book, afraid they
would fail again.

Some cultural backgrounds have different superstitions or customs, this can play a part in how they decide things. superstitions are important to a culture for example, an asian culture has a superstition about women putting their purses on the ground their money will be gone, therefore people in that culture try everything they can to not let their purse touch the ground in fear of it being true. also like how we avoid walking under ladders in fear of bad luck. customs may also play a key role a custom also know as a tradition, is something people in the culture have been doing for generations as a quick example, if a family has a necklace that the family's mother passes it on to her daughter in so on it's a custom in that family.

Amazingly brilliant. who came up with this? ? i be the one you talk about in all your clothes