When writing to inform, it is important
a. to structure your writing chronologically.
b. to avoid allowing your own biases to affect the subject matter.
c. to use an informal style.
d. to use words that give sequential clues to the reader.

When writing to inform, it is important to avoid allowing your own biases to affect the subject matter. The correct answer is option b. When you inform, you use facts and data. Therefore, you should always remain objective because the aim of informing is to educate your listeners or readers. It is proven facts supported by evidences that should be presented to them.