Apublic service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs. the boy resists each and every enticement (e. g., "it'll make you fly! " or "come on, this one's free! "). the camera then pans back, and the boy's father hugs him and says, "good job, son! " this ad illustrates the use of to increase resistance to attitude change. psychological reactance priming fear appeals attitude inoculation