4. hi suzanne

i think we need to talk about the csr campaign, i mean the one which we need to do as a quarterly exercise. i think it is a great way of enhancing our brand image. basically, it would just be a visit to an orphanage but we can sort of do other things too. for instance, we could take the kids out for a short trip to a nearby park or zoo. let us sit and talk tomorrow.

regards
jennifer
a. conciseness
b. concreteness
c. completeness
d. correctness

Question:

In a corporate world, communication needs to follow the 7Cs which are Clarity, Correctness, Completeness, Conciseness, Concreteness, Coherence, and Courtesy. Read the letter below carefully and identify from the options given, the principle of communication that is lacking in it.      

Hi Suzanne

I think we need to talk about the CSR campaign, I mean the one which we need to do as a quarterly exercise. I think it is a great way of enhancing our brand image. Basically, it would just be a visit to an orphanage but we can sort of do other things too. For instance, we could take the kids out for a short trip to a nearby park or zoo. Let us sit and talk tomorrow.

Regards

Jennifer

a. Conciseness

b. Concreteness

c. Completeness

d. Correctness

The correct answer is A) Conciseness.                      

Explanation:

Given that they are colleagues and could sit to discuss it, there was really no need to elaborate on the details of the campaign in the email/letter.

A more concise verison would have read:

Hi Suzanne

We need to talk about the CSR campaign. Would tomorrow be a good time?

Regards

Jennifer