What can business writers use when weighting for an expert that they can use for layperson?

i'm a frog i'm a frog i read about frogs i breath thee frogs the frogs are great but not me

irving effectively uses emotional responses to create suspense in the story.irving’s tone creates expectations for the reader, which in turn create suspense.irving’s suspense would have been more effective with more vivid details.irving’s story is not suspenseful

dioneo just might be like one of your friends. he is a good looking guy that can say whatever he want and get away with it. he's brings life because he can sing and play the lute. he is also dangerous because he can convince you to do anything for him because his wit is so sharp, you can not resist. dioneo is determined to take the next logical step and initiate a small campaign for freedom of speech. he does this by begging to be released from telling stories that conform to the daily theme. then, during his own time, he chooses a themes that are scandalous and he gets the response he expects.