Replace the following words with synonyms and explain why you chose them

“having demonstrated its versatility as a high-tech newswire, twitter drew the attention of those who would prefer to see certain information suppressed.”
replace versatility

“millions of users attempted to log into twitter only to be greeted by the service's iconic ‘fail whale,’ the image of a cartoon whale being hoisted into the air by a flock of birds, signaling a site outage.”
replace iconic

“following the earthquake that struck haiti in january 2010, twitter reaffirmed its role as a powerful tool for the dissemination of information.”
replace dissemination

“additionally, it became an effective fund-raising platform, when the red cross launched a mobile giving campaign that surpassed all expectations.”
replace platform

“high-profile users tweeted about the drive to victims of the earthquake, and many of their followers tweeted and re-tweeted the message, the red cross raise more than $8 million through text messaging within 48 hours of the quake.”
replace drive