How do colleges and universities benefit financially from their sports programs?

That, in turn, had enabled the athletics department to spend more than $20.7

million in cash during 2015-16 on capital projects. Among them were the

installation of new video boards at four facilities, the construction of parking

lots that are used by the department on game days and by the university

community otherwise, and the start-up costs for a $160 million football

stadium renovation.

Arkansas’s athletics program did all of this, effectively, without help from the

university’s general fund or student fees; it received $2 million from the

university but transferred an equal amount back in addition to what it paid for

scholarships and various university services.

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