When being exposed to different types of media, it's important to be aware of the organization that may be behind the media.
By taking into account which organizations are behind the types of media to which we expose ourselves we will understand better their objectives, for example, if we are reading an article on health and nutrition and we observe that one of the main organizations that represents the research or the article is a company in charge of selling red meats and processed products, we will know immediately that their hidden intention (agenda) is to convince the public to consume more of their products because, according to the article, it is a healthy behavior; and this will generate more benefits (money) for this company/organization.
In my opinion, taking into account which organizations are behind the media to which we expose ourselves allows us to understand what their plans are (agenda) and what are the sources of money that these media manage.