What is one of the most important factors that a writer should keep in mind when writing copy? a. the overall budget for the marketing campaign b. information about the board of directors in the client’s company c. the purpose of the ad d. the number of people working on the ad campaign

The correct option is C: THE PURPOSE OF THE AD.

Explanation:

The correct option is C: THE PURPOSE OF THE AD. The explanation is related to the job of a writer: he or she has to think in its reader. In this case, the author is not writing a novel or a poem, but he or she is still writing a thing that is going to be read for specific people and at this respect, he or she should take into account some ideas in order to reach more people.

Of course, it exists more points that, as ad writers, we have to consider and follow, but these three will be leading our production. The other three options cannot be correct for different reasons:

OPTION A: The overall budget for the marketing campaign: Of course it is important to take this into account, but it is no part of the writer’s work. Usually, there is a special marketing team that takes care of that.

OPTION B: Information about the board of directors in the client’s company: Again, instead it is important to think in this part when an ad is going to be released, the writer is not directly related to the board of directors; in fact, commonly, the writer receives only the main idea of the campaign and he or she works based on that.

OPTION D: The number of people working on the ad campaign: No matter if it is a big or a small campaign the writer has to do his best work, which includes to analyse and write with a specific purpose: reach the audience in the best way possible.

this is more of an opinionated response

explanation:

answer it yourself