What is the stated message in this example? makeup ad: a woman is standing in front of a mirror, applying makeup. as she studies her reflection, an announcer says, "ladies, you never know when you're going to meet mr. right! lovely lady makeup is easy to use and goes on wonderfully smooth. with lovely lady, it's easy to look your best, each and every day! lovely lady makeup — use it every day. you never know when you might meet the perfect man! " a. women are judged by how they look. b. women who wear makeup are guaranteed to find mr. right. c. lovely lady makeup is easy to use. d. women should always wear makeup.

The most direct and clear message in this advertisement example of a make-up is the written presentation on the Ad that: Lovely Lady Makeup is easy to use.

All the other options are what we called implied messages. The only message that is really "present" or written as such n the Ad is the fact that: "Lovely Lady Make-up is easy to use" . Since the message is using those specific words, which is the requirement for a message to be considered stated, it can be taken as the only stated message.

So, to give a final and concrete answer to this question, the stated message in this example of  Make-up Ad is:

C. Lovely Lady Make-up is easy to use.

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