Hentoncast, a small privately-held maker of high-end fly-fishing rods, is known for expensive, hand-made custom rods used by enthusiasts and celebrities. they are about to introduce a line of readymade rods with a somewhat lower, yet still premium price that will be accessible to a wider range of sports enthusiasts. you are the vice president of marketing at hentoncast. your job is to determine an appropriate target market for these new fishing rods and establish appropriate marketing channels to reach those customers, while still providing service to your original customers. click next to begin your challenge. good luck!