Joel Allen Schroeder’s documentary, Dear Mr. Watterson, explores the legacy Bill Watterson has had on popular culture, mainly through the comic strip Calvin and Hobbes. This strip is regularly cited as one that elevated the entire medium of comic strips to high art, a categorization that has traditionally been reserved for paintings and sculptures found in fancy museums. Throughout your viewing, list three arguments for why Calvin and Hobbes, if not comic strips in general, should be elevated to high art status. (3)

Suppose you are an ad-serving company and you maintain a log of cookie data for ads you serve to the web pages for a particular vendor (say amazon). a. how can you use this data to determine which are the best ads? b. how can you use this data to determine which are the best ad formats? c. how could you records of past ads and ad clicks to determine which ads to send to a given ip address? d. how could you use this data to determine how well the technique you used in your answer to part c was working? e. how could you use this data to determine that a given ip address is used by more than one person? f. how does having this data give you a competitive advantage vis-à-vis other ad-serving companies?