Paradigm Pet Professionals UI Design Specifications The information provided in this design specification outlines the stakeholder and audience needs for the Paradigm Pet Professionals website. Business Requirements 1. Stakeholder Needs The owners of Paradigm Pet Professionals are looking for a site that is easy to navigate and makes the content readable and easy to understand. They want to provide basic pet care advice for the most common type of pets and encourage site visitors to contact them for one-on-one consultations with “Pexperts” regarding additional pet health concerns. To properly reply to consultation requests, they need to know the following about the user: name, phone number, email address, and time zone. Additionally, they want to know the pet’s name, type, and age. It is important that their site adheres to accessibility standards and offers an optimal experience on all device sizes. The owners also want the site to implement consistent branding that clarifies their values. Their site goal is to have 100,000 new visitors to the site within one year and schedule 150 new consults within one year. To help reach its site goal, Paradigm Pet Professionals aims to be on the first page of search engine results when pet owners search for “new pet consultation” or “new pet care consultation.” In nine months, it plans to expand the site content to offer tips for first-time pet owners that will help them through the first week of bringing home their pet. 2. User Personas Existing Pages – Update existing web pages on the website according to each of the following user personas: • ALL SITE VISITORS landing on the home page are interested in an overview of what the company does. First-time visitors will often leave the site completely if the layout does not easily identify the information available on the site and link to its pages within the website. Users landing on the home page view the site using desktop and handheld devices. • CAT OWNERS are looking to understand the feeding needs for their ca