Why do companies collect information about consumers? A. Because they want to meet new friends on social networks B. Because they take consumers' best interests to heart C. Because they want to effectively advertise to consumers D. Because they are looking for good employees to hire​

Perhaps the biggest reason why so many companies collect consumer data is that it helps them to get a much better understanding of the way their consumers behave online, define their overall demographics, and identify the ways in which they can improve the overall customer experience.