What are demographics

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What Is Demographics? Demographic analysis is the study of a population based on factors such as age, race, and sex. Demographic data refers to socio-economic information expressed statistically including employment, education, income, marriage rates, birth and death rates and more

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Demographics is the collection and analysis of broad characteristics about groups of people and populations.

Demographic data is very useful for businesses to understand how to market to consumers and plan strategically for future trends in consumer demand.

The combination of the internet, big data, and artificial intelligence is greatly amplifying the usefulness and application of demographics as a tool for marketing and business strategy.

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