Fill in the blank with the correct response. surveys are measurement tools that use a series of questions to obtain data from respondents.

"Questionnaire" would be the perfect approach.

Explanation:

A questionnaire would be a study tool consisting of a series of issues and perhaps other forms of commands which have been intended to gather data from the respondents.  This is indeed a valuable instrument used to collect responses from participants throughout a broad range of ways, consumer insight, and purchasing habits across marketing strategy.

Answercrawler;