In the 1930s, advertisers for the DeBeers diamond company invented the slogan, A diamond is forever,” singlehandedly revolutionizing the industry by implying that the only appropriate
engagement gift was a diamond ring. To this day the tradition stands. Which of these criteria
for a good ad campaign did this slogan meet? (Select all that apply.)
It created a demand where there has previously been none.
It included a call to action.
It reached its target audience of young men.
It created an affinity between the consumer and the product.