A small software development and engineering company "SDE" has been operating in the market for the past 3 years. All processes and activities are carried out manually inside the company except programming or implementation. The company is going to sign contracts for long-term projects. The SDE company hired many people and extended the teams and opened branches at different locations. The company faces tough competition in the market due to rivals operating in the market. The SDE company allocated a huge amount/budget for research and development. Under research and development, the company wants to reduce efforts, time to market and increase the process and product quality, and to increase employees’ productivity. a) Based on your knowledge and experience in this course, please suggest and list down areas of improvement b) Provide detailed guidelines.

This assignment continues work on the online booking facility introduced at the end of chapter- 10. the work will be continued in the assignments for chapters 14 and 15 (a) assume that you will produce your online booking facility using an agile approach. i. suggest the kind of user research you would like to conduct for your product before iteration cycles begin. ii prioritize the requirements for your product according to business value, i. e which requirements are likely to provide the greatest business benefit, and sketch out the ux design work you would expect to undertake during the first four iteration cycles, i. e. cycle 0, and cycles 1 to 3. (b) using one of the mockup tools introduced above, generate a mockup of your product's landing page, as developed in the assignment for chapter-11 (c) using one of the patterns websites listed previously, identify suitable interaction patterns for elements of your product, and develop a software-based prototype that incorporates all the feedback and the results of the user experience mapping achieved at the end of chapter-11. if you do not have experience in using any of these, create a few html web pages to represent the basic structure of your website