Computers and Technology

Dillard’s wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Dillard’s believes its customers might be different from the usual online consumer profile, so it decides to conduct its own study. If Dillard’s were to use the available data about consumer attitudes, it would be using ___ data; however, if Dillard’s does its own study it would collect data.

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Dillard’s wants to learn about its consumers' attitudes toward online purchases. There are numerous...

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