An inAdaya works for a start-up software company with an innovative product in an embryonic industry. She has been asked to suggest a strategy for developing a mass market for the company. Which of these strategies should she recommend?dustry moves from the embryonic stage to the growth stage when a mass market starts to develop for its product. What three things spur a mass market to emerge?

A strategy to increase the efficiency of the product, lowering its cost and price to consumers.

Explanation:

Three things that can spur the emergence of a mass market are

1. The efficiency of the product: Product efficiency is a great determiner of whether your product will sell or if it will not be accepted. For a mass market, it is expected that the product is efficient and of great quality.

2. Low cost: Low cost of production would mean that the selling price would also be low. If the cost of producing a mass product is high, the selling price would be high and hence the product may not be accepted by the mass market as a result of its price.

3. Low Price to Customer: It is called a mass market mainly because of its price. People can easily afford products in a mass market and hence this is one of the three things that can lead to the emergence of a mass market.

1. entrepreneur.com

2. wikipedia