Supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers such as list generators, campaign management systems, cross-selling and up-selling, customer service and support, contact centers, sales force automation, web-based self-service, call-scripting and campaign, sales, contact, and opportunity management is called?

Operational CRM.

Explanation:

Operational CRM can be described as most of the programs that allow a company to taking care of the desires of the consumers. The structure links and maintains the selling, marketing, and customer support activities of a corporation, thus providing a structure that requires customer service.

So, the following answer is correct according to the statement.

click the big logo on the top left of the screen.   hope this !

-ttl