Apple users tend to like the company and love its products. Apple has successfully nurtured this component of its customers' attitudes.

Affective

Explanation:

Affective Component − This is the second model of customers attitude. This consists of a person’s feelings, sentiments, and emotions for a particular brand or product. They treat them as the primary criteria for the purpose of evaluation. The state of mind also plays a major role, like the sadness, happiness, anger, or stress, which also affects the attitude of a consumer.

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