You want to generate leads with your google ads campaign by encouraging people to fill out an interest form on your website. what do you need to know to measure return on investment (roi) for this campaign?

How much you’ve spent on the campaign compared to the value of leads generated

Explanation:

When we use Google Ads for any activity or for increasing sales or generating leads, it is highly advisable to measure our ROI ( Return On Investment ). Return On Investment is defined as the ratio the net profit earned to the investment made. Therefore having the proper knowledge of the return on investment will help us in finding out that whether the money invested is healthy for the return or not. Thus it is important to know the return on investment that whether the amount spend on the campaign will provide profit or not.

Thus the answer is 'How much you’ve spent on the campaign compared to the value of leads generated.'

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