The measure of a compounds likeliness to gain or lose an electron is its

Is its electrification

Explanation:

Electrification is defined as the ability to gain or lose different electrical charges, usually electrons, and occurs when a collision of subatomic particles occurs. There are three ways to electrify: by rubbing, by contact or by induction. It is necessary to take into account that in these three ways of electrification, the principles of charge conservation and the primary electrostatic rule are present.