When a match is burned, a chemical potential energy is converted to thermal and .

it starts off as chemical because you have a fire. then potential because the fire creates potential energy which creates thermal energy from the fast moving particles, then we get radiant energy because of the light from the fire.

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conduction is the transfer of thermal energy (heat in transfer) due to collisions between the molecules in the object. collisions between adjacent atoms and molecules transfer kinetic energy from the warmer to the cooler object. the objects must be in physical contact.