Why are many companies so concerned about brand management? companies use brand management a. to eliminate excess capacity and earn economic profits in the short run. b. to collude with other firms and earn economic profits in the long run. c. to maintain product differentiation and earn economic profits in the short run. d. to produce a product identical to that of competitors and create network externalities in the short run. e. to achieve productive efficiency and maximize economic surplus in the short run?

Cynthia is a hospitality worker in the lodging industry who prefers to cater to small groups of people. she might want to open a

Marketing1. suppose the average price for a new disposable cell phone is $20, and the total market potential for that product is $4 million. topco, inc. has a planned market share of 10 percent. how many phones does topco have the potential to sell in this market? 20,0002. use the data from question 3 to calculate topco, inc.'s planned market share in dollars. $400,0003. atlantic car rental charges $29.95 per day to rent a mid-size automobile. pacific car rental, atlantic's main competitor, just reduced prices on all its car rentals. in response, atlantic reduced its prices by 5 percent. now how much does it cost to rent a mid-size automobile from atlantic? $28.45

Suppose your rich uncle gave you $50,000, which you plan to use for graduate school. you will make the investment now, you expect to earn an annual return of 6%, and you will make 4 equal annual withdrawals, beginning 1 year from today. under these conditions, how large would each withdrawal be so there would be no funds remaining in the account after the 4th withdraw?