Research shows that strategies are not as prevalent as once thought, and that they are very difficult to implement. in fact, these strategies are becoming relatively less attractive to firms than other approaches to international competitiveness. to some extent, this is a result of the liability of foreignness.

Research shows that global strategies are not as prevalent as once thought, and that they are very difficult to implement. in fact, these strategies are becoming relatively less attractive to firms than other approaches to international competitiveness. to some extent, this is a result of the liability of foreignness.