Business, 27.07.2019 13:00, mikiahpowell92

One disadvantage of test marketing a new product is that a. the product is distributed on a regional basis. b. price, advertising, and packaging cannot be varied from market to market. c. competitors may copy the product. d. the results give little indication of the product's future success. e. it might fail before it can be commercialized.

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One disadvantage of test marketing a new product is that a. the product is distributed on a regional...